Sales & Marketing Manager
- Full time
- @Work In Zimbabwe posted 2 months ago
- Posted : 11 January 2024 -Accepting applications
Career Level Supervisor / Manager
Experience 5 Years
What we do Manufacturing & Warehousing
Qualifications Bachelors Degree
Restapedic Bedding is a leading bed manufacturing company based in Sunway City, Harare. With our state-of-the-art production plant and a team of 150 dedicated staff members, we are proud to offer the best quality beds in the market.
Our state-of-the-art facility, equipped with the latest technology, ensures that we consistently produce top-notch beds. As a 100% Zimbabwean owned and operated company, we take pride in our heritage and strive for continuous innovation to maintain our market leadership.
Restapedic Bedding is looking for a dynamic and results-oriented Sales & Marketing Manager to join our team. As a key member of our organization, you will play a crucial role in driving the growth of our inbound sales channels and strengthening our brand presence.
With a focus on both online and offline marketing strategies, you will contribute to the overall success of our company by attracting qualified leads and converting them into loyal customers. This role requires a versatile marketer with a passion for marketing excellence.
Duties and Responsibilities:
- Develop strategies and tactics to increase brand awareness and drive qualified traffic to the company.
- Plan and execute marketing campaigns, ensuring their successful implementation from ideation to completion.
- Create valuable and engaging content for the company’s website and blog to attract and convert target audiences.
- Build strategic relationships and collaborate with key industry players, agencies, and vendors to enhance brand positioning.
- Prepare and monitor the marketing budget on a quarterly and annual basis, allocating resources effectively.
- Oversee and approve marketing materials, including website banners, brochures, and case studies.
- Measure and report on the performance of marketing campaigns, gaining valuable insights and assessing results against set goals.
- Identify target audiences and develop creative and impactful marketing campaigns across various channels to engage, educate, and motivate prospects.
- Utilize website analytics tools such as Google Analytics, NetInsight, Omniture, and WebTrends to track and analyze website performance.
- Set up and optimize Google AdWords campaigns to maximize reach and conversion.
- Demonstrate numerical literacy and comfort with working with metrics and spreadsheets to analyze data effectively.
- Exhibit a keen sense of aesthetics and a passion for crafting compelling copy and engaging communication.
- Stay up to date with the latest trends and best practices in online marketing and measurement, applying them to improve marketing strategies.
Qualifications and Experience:
- BSc/MSc degree in Marketing or a related field.
- At least 5+ years of experience in marketing, with a demonstrated ability and willingness to learn and adapt.
- Proven track record in identifying target audiences and developing effective marketing campaigns across multiple channels.
- Solid knowledge of website analytics tools and experience in setting up and optimizing Google AdWords campaigns.
- Strong numerical skills and proficiency in working with numbers and spreadsheets.
- Aesthetic sense and a passion for creating captivating copy and communication.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
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