Marketing Officer

  • Full time
  • Harare
  • @Willbey Solutions posted 2 months ago
  • Posted : 15 February 2024 -Accepting applications

Vacancy Details

  • Career Level Qualified / Experienced
  • Experience 1 Year
  • What we do Accounting / Banking & Finance
  • Qualifications Bachelors Degree
Web design in Zimbabwe

Job Description

Willbey Solutions (Pvt) Ltd is a licensed microfinance institution in Zimbabwe. As an aspiring integrated digital retailer and financial services provider, we aim to revolutionize the retail and financial sectors by leveraging innovative digital solutions.

Our commitment to excellence and customer satisfaction drives us to deliver comprehensive financial services to individuals and businesses alike.

Willbey Solutions (Pvt) Ltd is seeking a highly motivated Marketing Officer to join our dynamic team. This role presents an exciting opportunity to play a crucial part in driving brand awareness, customer acquisition, and business growth.

As a Marketing Officer, you will be responsible for planning, implementing, and optimizing marketing strategies to promote our integrated digital retail and financial services.

Duties and Responsibilities:

  • Devise and execute marketing campaigns to raise brand awareness and drive customer acquisition.
  • Conduct market research to identify customer needs, preferences, and trends.
  • Develop and implement digital marketing strategies across various channels, including social media, email marketing, and online advertising.
  • Create engaging content, including website copy, blog articles, social media posts, and email newsletters.
  • Manage and analyze digital marketing campaigns, including PPC, SEO, and social media advertising.
  • Monitor and report on campaign performance using analytics tools to optimize marketing efforts.
  • Collaborate with cross-functional teams to ensure marketing activities align with business objectives.
  • Stay up-to-date with industry trends and emerging technologies to identify new marketing opportunities.
  • Conduct competitor analysis to identify market gaps and develop unique selling propositions.
  • Maintain brand consistency and ensure messaging is aligned with our company’s values and goals.

Qualifications and Experience:

  • Bachelor’s degree in Marketing, Business, E-commerce, IT, or a related field.
  • Proven experience in developing and implementing successful marketing strategies.
  • Solid knowledge of digital marketing concepts and best practices.
  • Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently and collaborate effectively in a team environment.
  • Knowledge of the microfinance or financial services industry is a plus.

If you are a proactive marketer with a passion for digital innovation and a drive to make a positive impact in the retail and financial sectors, we encourage you to apply for this exciting opportunity. Please submit your updated CV by 28th February 2024. 

Willbey Solutions

Required skills

Share this job with friends and relatives

Sorry, Applications have been closed.

Related Jobs in Zimbabwe