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Marketing Manager

Vacancy Details

  • Career Level Supervisor / Manager
  • Experience 3 Years
  • What we do Retail / FMCG & Wholesale
  • Qualifications Bachelors Degree

Job Description

As one of Zimbabwe’s premier Fast Moving Consumer Goods manufacturers, our client has delivered quality products to local retailers for decades.

Through innovative new items, best-in-class operations and an environment where employees thrive, they are charting the industry’s future.

An opportunity has arisen for a results-oriented Marketing Manager to join our client’s dynamic team. The successful candidate will own brand strategies that promote awareness, increase market share and surpass sales targets through savvy multi-channel efforts.

Responsibilities

  • Develop and implement comprehensive annual marketing plans
  • Conduct market research and competitive analysis to identify trends, customer needs and strategic opportunities
  • Lead the development and execution of integrated multi-channel marketing campaigns
  • Oversee marketing budget planning and reporting to ensure alignment with business goals
  • Collaborate with cross-functional teams on new product launches, promotional programs and pricing strategies
  • Analyze key marketing performance metrics and provide recommendations to optimize ROI
  • Manage a team of marketing specialists, providing mentorship, performance management and professional development
  • Build and maintain strategic partnerships with advertising agencies, distributors and key retailer stakeholders
  • Stay up to date on industry trends, regulations, competitive activities and shifts in consumer behavior
  • Represent the marketing department and company at industry events and trade associations

Qualifications

  • Bachelor’s degree in marketing, business or related field from a recognized institution
  • Minimum of 3 to 5 years of experience in an FMCG marketing leadership role
  • Proven track record in strategic planning, market analysis and marketing execution
  • Expertise in segmenting, positioning and creating go-to-market strategies
  • Strong leadership, analytical thinking and drive to exceed sales objectives

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