Digital Marketing Officer
- Full time
- @Cimas posted 3 weeks ago
- Posted : 30 January 2024 -Accepting applications
Career Level Qualified / Experienced
Experience 2 Years
What we do Health / Medical services
Qualifications Bachelors Degree
Cimas Medical Aid is a leading healthcare organization in Zimbabwe, providing comprehensive medical aid services to individuals and families. With a commitment to delivering quality healthcare solutions, Cimas has established a strong reputation in the industry.
Join our dynamic team and contribute to our mission of enhancing access to affordable healthcare for all. Cimas Medical Aid is looking for a talented and experienced Digital Marketing Officer to join our team.
As a Digital Marketing Officer, you will play a crucial role in developing and implementing digital marketing strategies to promote our services and engage with our target audience.
Duties and Responsibilities:
- Develop and execute digital marketing campaigns across various platforms, including social media, email marketing, and search engine optimization (SEO).
- Create engaging and persuasive content for digital channels, ensuring brand consistency and adherence to marketing objectives.
- Monitor and analyze website traffic, social media metrics, and other digital marketing data to identify trends and optimize campaign performance.
- Collaborate with the marketing team to create and implement effective lead generation strategies.
- Manage social media accounts, engaging with followers, and responding to comments and messages in a timely manner.
- Stay updated on industry trends and emerging digital marketing technologies to ensure the organization remains at the forefront of digital marketing practices.
- Conduct market research and competitor analysis to identify opportunities for growth and improvement.
- Collaborate with internal teams to develop and execute digital marketing campaigns aligned with product launches and promotional activities.
- Monitor and manage online reputation, responding to customer feedback and reviews.
- Track and report on key performance indicators (KPIs) to measure the success of digital marketing efforts.
Qualifications and Experience:
- Bachelor’s degree in Marketing, Digital Marketing, or a related field.
- Proven experience in digital marketing, preferably in the healthcare industry.
- Strong knowledge of digital marketing channels, tools, and best practices.
- Proficiency in social media management, email marketing, and content creation.
- Familiarity with website analytics tools, such as Google Analytics.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and generate insights.
- Creative thinking and problem-solving abilities.
- Strong attention to detail and organizational skills.
- Ability to work independently and as part of a team.
To apply for this position, please email your application, including proof of qualifications and experience no later than Friday 2 February 2024.
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