About Fungai Mutemi

  • Highest Qualification Bachelor's Degree
  • Gender Male
  • Viewed 23

About me

I am an individual with a Retail, Marketing, Sales and FMCG work background. Currently I am Sales representative for  Kershelmar Dairies covering, Matebeleland, Midlands and Masvingo servicing Key customers and  Independent stores in the mentioned areas. I have previous Sales experience in Bulawayo, Mat North and Mat South through Cairns Foods where I managed Modern Trade (Supermarkets), Distributive Trade (Wholesale) and General Trade (Kiosks, General Dealers and Vansales) in the mentioned areas. I also have previous Retail experience in the FMCG industry under Innscor’s Retail Division, Express Inns in Bulawayo where I was a trainee manager in 2013. I have a marketing and business development background from work experience at Inclusive Financial Services (IFS) as a Business Development Officer having worked in Bulawayo and set up and opened up another branch in Zvishavane. I was also an Assistant Manager at a bakery, supermarket and wholesale concern in Plumtree where I pursued Retail management from 2016 to 2018. I am a self starter who is always keen to learn and commit myself fully to any task that is assigned to me.



  • 2022 - Present
    Kershelmar Dairies Pvt Ltd Bulawayo

    Sales Representative

    Manage day to day Sales, Distribution and Merchandising operations of the business in territory spanning Matebeleland, Midlands, Masvingo province in key outlets.
    • Research and analyse market trends and developments in the Dairy Sector and submit reports to maintain and grow the business.
    • Supervision and recommendation of merchandisers in outlets under my territory.
    • Engage Independent Stores through cold calls and planned visits to achieve sales and revenue targets.
    • Assist ordering, sales volume targets and growth initiatives for Gweru Depot and Harare Distributors.
    • Monitor territorial customer volume achievements (B2B &B2C) and distributor performance monthly.
    • Oversee account management and query resolution to maintain retention levels.
    • Check and monitor customer attrition rate and new acquisitions.

  • 2020 - 2022
    Cairns Foods

    Channel Leader

    Manage and develop the relationships with key customers (OK Mart, Lion Stores, Gain, Pote, TM, OK, Pick N Pay, Zapalala, Greens spanning from Vic Falls to Beitbridge, Plumtree and Zvishavane.
    • Supervision and recommendation of merchandisers in outlets under my territory.
    • Responsible for the flow of information, finance and products between the customer and Cairns.
    • Manage Customer within agreed trading terms and deliver the required business results with minimum risk to the business.
    • Key Account Management- Achieve sales targets and develop long-term sales planning in terms of model & volume
    • Run weekly, monthly and quarterly performance analysis for my customers (on shelf availability, target achievement by brands, launches on time, visibility, competition, etc.)
    • Scanning the environment for opportunities and threats and driving growth in untapped categories (white spaces).
    • Provide customer and channel understanding through customer’s organizational awareness and interpersonal relationships with customers through promotions.
    • Drive and supervise van sales route profitability in the region to ensure

  • 2018 - 2020
    VIRL Financial Services

    Branch Supervisor

    • Industry analysis through primary and secondary research, designing and implementing business expansion strategies across product lines.
    • Conducting financial literacy trainings and disbursing and managing funds for donor funded programmes i.e. SAFE (USA) & SOS (Germany).
    • Managing and enforcing the promotion and marketing strategies at branch level in order to increase public awareness company’s offering and increase outreach
    • Develop and submit to Senior Management quarterly Competitor’s Analysis.
    • Managing overall business with accountability for profitability; forecasting targets and ensuring their achievement in line with organisational goals.
    • Acting as a Liaison agent, maintaining proper relationships and attending meetings with various stakeholders covering Government, State Bureaucrats, Media and the Community as a whole
    • Maintaining communication different stakeholders, management and funders through visits, report compilation, workshop attendance among other activities.
    • Overseeing the credit appraisal process, ensuring strict compliance to credit guidelines and taking adequate steps for timely repayment of loans and handling of bad debts.
    • Regular and frequent interaction with clients and employees to understand their perspective and plug gaps in product design and delivery to enhance customer retention.
    • Devising performance targets and monitoring performance to ensure operational efficiency and meeting of individual and group targets.

  • 2016 - 2018
    Plumtree Bakery, Supermarket & Wholesale

    Assistant Manager

    • Meeting and/ or exceeding budget/target sales and gross profit margins
    • Planning manpower utilization, training, staff development and succession planning programs
    • Advising on and ensuring proper adherence to procedure in the purchasing, receiving, customer service and shop floor operations
    • Ensuring adequate stock levels at all times in relation to seasons and customer preferences
    • Designing customer awareness campaign through flyers, pamphlets and weekly and monthly promotional activities to boost sales
    • Formulating medium to long term strategies to reduce shrinkage, boost sales, customer count and promote repeat sales and customer loyalty
    • Carrying out market audits to determine the market dynamics so as to remain competitive
    • Compiling reports for senior management and briefs for subordinates on business overall position.

  • 2015 - 2016
    Inclusive Financial Services

    Business Development Officer

    • Compiling weekly and monthly reports for senior management and briefs on individual’s performance and business overall position.
    • Debt management and coming up with strategies to recover outstanding amounts and coming up with strategies to recover amounts that are about to become due.
    • Aggressive marketing to engage the financially excluded and SMEs to grow loan book and increase market share.
    • Formulating medium to long term strategies to reduce debt, client retention, increase client base, and encourage repeat business and customer loyalty.
    • Carrying out market audits to determine the market dynamics so as to remain competitive.
    • Meeting and or exceeding budget/target disbursements and collections.
    • Formulating and implementing marketing, collection and debt recovery strategies.
    • Client relationship management to identify client’s needs and satisfy them.
    • Financial advisory services to clients to avoid clients getting into debt trap.
    • Portfolio management to ensure liquidity and quality.
    • Daily reconciliations on amounts disbursed and collected as per target.


Sales and Marketing